Flashback Friday – Shorted

The following post originally appeared on BAH on 19 August 2009.

Used to be that when a recipe called for 8 ounces of pasta, I could just measure out half a box and be done. Not anymore. Have you noticed how with many of the things we buy, like pasta, ice cream, and coffee, you don’t get as much as you used to? But you’re still paying the same price.

The packages haven’t changed so much that you notice you’re being shorted. But look closely. That box of Barilla Penne that I picked up at the store? It’s 14 ounces instead of 16. And your cup of yogurt, is it still 8 ounces or have they sold you 6 ounces for the same price?

The Washington Post recently mentioned this trend. For me, it’s an annoyance, an inconvenience. If I’m making a dish that needs a cup of yogurt I have to choose between buying a second container and having more than I need or possibly throwing the recipe off because I don’t have enough. My kitchen is small. I don’t have the room to store cans and jars and boxes that I wouldn’t need to buy if it weren’t for this shrinkage.

Why are we being forced to make this decision? Blame it on the companies for wanting to make more money. Blame it on the grocery stores for trying to find higher profit margins. Blame it on consumers for not noticing the changes. We’re all to blame. But it still feels sneaky.

How do you feel about it? Are you ok with products being downsized while still paying the same price or would you prefer to pay a little more to get the old “standard” sizes?

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One Response to Flashback Friday – Shorted

  1. I really hate that. I noticed that the other day too with the yogurt, because I needed a cup for a recipe. I ended up using the 6 ounces and compensating elsewhere in the recipe. I still find it ridiculous that they are charging us more for less, though.

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